SEO web design is designing and developing websites to make them search-engine friendly. Making a website SEO-friendly means that Google and other search engines can crawl each page on the website efficiently, interpret the content effectively, and index it in their database. Once indexed, they can then serve the most relevant and valuable web pages to their users based on the topics they search for. The better the SEO strategies and the more an SEO team is integrated into the web design process, the better the chance of indexation and ranking on the first page of the search results.
Since, of the billions of people who use search engines every day, less than 5% navigate past the first page of the Google SERPS, it is crucial that you design and develop an SEO-friendly website to increase organic traffic and earn first page rankings in Google.
Below is a basic outline to help you optimize your new website for the search engines. There are two primary parts to Google SEO web design strategies: on-page optimization and off-page optimization.
On-page optimization includes web SEO strategies that the website owner controls. These strategies play a crucial role in searching engines crawl and understanding your content.
Off-page optimization refers to managing the execution of the marketing and amplification of a website. This management results in earning links and social media mentions that can increase your website’s authority, resulting in an increase in SEO rankings and traffic.
SEO techniques can be divided into categories: white hat techniques, those that are acceptable by the search engines and are the recommended ways of improving rankings, and black hat techniques, which are deceptive and result in Google penalties or being banned by the search engines.
The strategies mentioned above are considered White Hat and add value to a website’s SEO, providing a great website design experience. In addition, they can increase rankings, traffic, and sales from Google and other search engines.
These Black Hat techniques were used in the past to achieve high rankings quickly. However, the search engines have updated their algorithms to detect such techniques and are constantly using machine learning to uncover additional spam techniques intended to manipulate the SERPs.
When SEO is done correctly and built into the web design process, SEO services will add value to the website experience by making the website search-engine friendly, a better user experience, and considerably helping businesses achieve their online marketing goals. If you need help creating an SEO-friendly professional website design, redesign, or a complete overhaul, please reach out.