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Clean code

Bad code is difficult to understand, more complex than it should be, not easy to test, and it makes other developers seethe with frustration. While it might take longer to write clean code in the short term, it's beyond established that writing clean code will save everyone time, effort, and ultimately money.

Clean code doesn't rely on language-specific rules. Instead, it relies on language-agnostic principles agreed upon by the developer community.

Our clean code framework contains the following:

  • Flawless code
  • Responsive design
  • Retina-ready websites

Fast speeds

Performance isn’t just a technical concern: it affects everything from accessibility to usability to search engine optimization, and when baking it into the workflow, design decisions have to be informed by their performance implications. 

Performance has to be measured, monitored and refined continually, and the growing complexity of the web poses new challenges that make it hard to keep track of metrics, because data will vary significantly depending on the device, browser, protocol, network type and latency (CDNs, ISPs, caches, proxies, firewalls, load balancers and servers all play a role in performance).

Our fast speeds framework contains the following:

  • CDN recommendations
  • Assets optimizations
  • Delivery optimizations
  • Planning and metrics


Responsive web design is the approach that suggests that design and development should respond to the user’s behavior and environment based on screen size, platform and orientation.

The practice consists of a mix of flexible grids and layouts, images and an intelligent use of CSS media queries. As the user switches from their laptop to iPad, the website should automatically switch to accommodate for resolution, image size and scripting abilities. 

Our responsive framework contains the following:

  • Navigation menus
  • CSS media queries
  • Fluid images
  • Responsive tables
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